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The Pure Kashmir Journal
The history, craft, and culture of Kashmiri pashmina — written for those who want to understand what they are buying, and why it matters.
The Pashmina Shawl Gift Guide — for Her, Him, Weddings & Christmas
For Her For Her For a woman, a plain pashmina shawl is the safest and most universally appreciated gift. If you know her wardrobe, choose a colour that complements it — navy, grey, or ivory for someone who dresses in neutrals; em...
The History of the Kashmiri Shawl — From the Mughal Court to the Modern Wardrobe
History & Heritage The Kashmir Valley sits at approximately 1,600 metres above sea level, ringed by the Himalayas on three sides and the Pir Panjal ...
How to Wear a Pashmina Shawl — 8 Ways for Every Occasion
Style Guide A pashmina shawl is the most versatile textile in a wardrobe. This is not a claim made lightly. At 100 × 200 cm — the standard shawl size — ...
Inside the Kani Loom — How a Shawl That Takes 18 Months is Made
The Craft There is a room in Srinagar's old city — a room that smells of wood shavings and wool, with light coming in at a low angle through a window t...
How to Wash and Care for a Pashmina Shawl — The Complete Guide
How to Care for a Pashmina Shawl — Pure Kashmir Pure Kashmir · Care Guide How to Care fora Pashmina The rules are fe...
How to Spot a Fake Pashmina Shawl — The Tests That Actually Work
Authenticity The global pashmina market is, by most estimates, over 90% fake. This is not an exaggeration for effect — it is the assessment of textile test...
Pashmina vs Cashmere — What is the Difference?
Buyer's Guide If you have spent any time shopping for a luxury scarf or shawl, you will have encountered both words. They are used interchangeably o...
The History of the Kashmiri Shawl — From the Mughal Court to the Modern Wardrobe
Pure Kashmir · Est. in the Valley The Fibre theWorld Forgot From the high plateaus of Ladakh to the courts of Mughal emperors, from royal gifts in E...
How cashmere travelled from the looms of Kashmir to the factories of Europe
Pure Kashmir · Est. in the Valley The Fibre theWorld Forgot How cashmere travelled from the looms of Kashmir to the factories of Europe — and why the...
Plaid Cashmere Scarves: Timeless Winter Elegance in Pure Kashmir Craft
The Plaid Cashmere Scarf — Pure Kashmir Pure Kashmir · The Collection The PlaidCashmere Scarf Handwoven in Kashmir u...