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The Pure Kashmir Journal
The history, craft, and culture of Kashmiri pashmina — written for those who want to understand what they are buying, and why it matters.
Inside the Kani Loom — How a Shawl That Takes 18 Months is Made
The Craft There is a room in Srinagar's old city — a room that smells of wood shavings and wool, with light coming in at a low angle through a window that has not changed in a hundred years — where a man sits before a loom and does something that no machine in the world ...
How cashmere travelled from the looms of Kashmir to the factories of Europe
Pure Kashmir · Est. in the Valley The Fibre theWorld Forgot How cashmere travelled from the looms of Kashmir to the factories of Europe — and why the...
How to Spot a Fake Pashmina Shawl — The Tests That Actually Work
Most pashmina sold on Amazon and Etsy is not pashmina. Synthetic fibres, viscose blends, and commercial Mongolian cashmere are all marketed under the name. Here are the only tests that confirm the real thing.
How to Wash & Care for a Pashmina Shawl — The Complete Guide
Pashmina is robust — it will outlast almost anything in your wardrobe if treated correctly. Cold water, baby shampoo, and one rule never broken: lay flat to dry.
Inside the Kani Loom — How a Shawl That Takes 18 Months is Made
The talim manuscript. The wooden bobbins. The 300 remaining weavers. A deep account of the most demanding textile tradition in the world — and why UNESCO listed it as Intangible Cultural Heritage in 2022.
How to Wear a Pashmina Shawl — 8 Ways for Every Occasion
From the classic shoulder drape to the belted wrap — eight ways to wear a pashmina shawl, with illustrated instructions for each. The most versatile textile in the wardrobe, worn properly.
The History of the Kashmiri Shawl — From the Mughal Court to the Modern Wardrobe
3,000 years of continuous tradition — from the Changthangi plateau to the Mughal emperors, from Napoleon's gifts to Joséphine to the pashmina renaissance of the 21st century.
The Pashmina Shawl Gift Guide — for Her, Him, Weddings & Christmas
The gift that requires no guesswork about size, works for any age, any occasion, and any gender. How to choose the right style, colour, and size — and why the certificate of authenticity matters.
Why Changthangi Cashmere is the Finest Natural Fibre in the World
At 14,000 feet on the Ladakh plateau, temperatures drop below −40°C. The biology of the world's finest fibre and why it cannot be replicated anywhere else on earth, explained.
The Jamawar Tradition — Six Months of Needlework, One Pashmina Shawl
Dense all-over floral and paisley motifs, stitched in silk thread on pure pashmina. How the craft evolved from the Mughal court, who practises it today, and why it matters to preserve it.